What is Marketing Like in the Digital Era?

Marketing in the digital era relies heavily on a variety of techniques designed to effectively, intuitively and quantifiably reach out to a target audience through digital mediums. This is possible through proper research, understanding and competitor analysis for a particular business. Due to the learning curve involved, most companies resort to engaging specialized marketing agencies to execute such marketing in a most effective manner possible.

The practice of digital marketing is executed in a variety of ways. Here are some of the more commonly used methods:

  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Search Engine Marketing (SEM)
  • Social Media Optimization (SMO)

The concept of digital marketing has really grown all over the world. It is the best way of doing the marketing of product or services in the fastest manner and that too with a great impact on the mind of people. Digital marketing concept has seen is growing all over the world, but digital marketing in Singapore become popular worldwide. Anyone who is in Singapore and looking for the services for digital marketing, i would add as an advantage.

How effective really is a digital marketing agency in Singapore?

Well of course it depends on the agency you are working with. Here are some facts though:

  • The online marketing agency in Singapore is equipped with lots of Internet penetration. It means it has a reach of approx 4.4 million people.
  • Another best thing about online marketing in Singapore is that maximum people are making usage of Internet in the Singapore falls under the age group of 25-34 years old.
  • When people in Singapore have more devices, platform form for marketing also increases to a great extent. As per studies, it has been shown that per hold minimum 3 devices that has internet access and the among the most common is Mobile phones.
  • More use of internet in mobile phones leads to more access of the Social media platforms that offers great opportunities to a person who is making use of the digital marketing via social platforms by making of app advertisement.
  • Many of the people prefer to make use of the shopping via internet. The concept of online shopping is very much popular and common among the people of Singapore. If your online digital advertising in Singapore is related to shopping portal, it will worth to advertise on that platform.
  • Almost 96% of people in Singapore are having the social accounts, that is why the digital marketing agency in the Singapore makes the best use of the social accounts for the promotion of products or services in the most effective manner.
  • Studies also shown 42 % of use of the internet to get to know about the specifications of the product that they prefer to buy online or offline so digital marketing agency in Singapore also keep that thing in mind at the time of preparing the marketing strategies.

Main services that are offered by agencies:

  • Website designing and development
  • Web analytics
  • Online Marketing
  • SMO Services

How to get the right agency involved:

  • By doing the proper research on their existing portfolio.
  • Pay attention to the number of projects that agency has undertaken.
  • Judging the competency of the agency through their specialization and team strength.

With the wide range of choices out there, business owners are always faced with a huge dilemma when picking an agency. Hence, it is essential for them to keep all the above pointers in mind to effectively identify the right and the most appropriate digital marketing agency in Singapore for their business.